A well structured and arranged SEO consultant will suggest two avenues for online marketing, Search Engine Optimisation and Paid Online Marketing (like Pay Per Click). Preferably you would be able to manage both paid and unpaid marketing projects however if you are like the majority of businesses you are on a budget and require the proof that online marketing in fact works.

The most common phrase I hear is "But everybody understands who we are and what we do" in relation to their business. This is simply not real otherwise every possible client would already be beating down your door wouldn't they? There is constantly room for growth and if you sell a product or service then there is always online marketing capacity.

Lets explore why SEO is far superior to paid online marketing.

SEO is a long term method for your online marketing. Need to you implement pay per click or other paid online marketing then as soon as you stop paying your costs to the advertiser the traffic to your site will stop.

2. With pay per click marketing you spend for every visitor provided to your website whether they like your service or not. With Search Engine Optimisation your site will ideally appear high in the complimentary search results and this will suggest you do not spend for a click through to your site-- efficiently as soon as your SEO is setup every click or visitor to your site is complimentary.

3. Incorrect or fake click throughs. In a study released in August 2007 it was identified that 18% of click throughs on pay per click links on Google were false. In other words this might be competitors clicking through to your site just attempting to cost you cash in advertising.

4. The psychology of clicking on sponsored links. If you appear in both the paid and unpaid search engine result then you would see about 80% of your website traffic come from the unsettled complimentary SEO website links. There is a psychology related to customers clicking on paid marketing links specifically if they are labeled as such, like in Google "Sponsored Links". Searchers see directly through this and know it is a paid advertising link. Consumer choice is placed on the easily created outcomes and links at a rate of 4 to 1.

5. Over the period of one year the cost of setting up the preliminary SEO project will have more than improved the underlying website traffic that an equivalent costing pay per click campaign will have attained. From my client examples there is about a 4 times site traffic factor weighted for SEO against pay per click. I was impressed myself !!

In a recent news article in Melbourne, Australia, it was revealed that holding a position in the top 3 spots in the online search engine results pages for a competitive term deserves an estimated $1.5 million. It was also revealed that holding the top area produces 3.5 times the traffic that the second spot creates.

When it comes down to it a well performed Search Engine Optimisation project will get your site massive quantities of site traffic. Naturally offering the service or product is then the duty of the real website so make sure you combine your SEO with excellent style, clear and prevalent calls to action and appropriate marketing Go to this site concepts like palette and designs. In my opinion http://edition.cnn.com/search/?text=seo service provider it is important to get this SEO campaign mix correct so speak with a respectable SEO company and gain some info on how they can help you.